Clairol at-home hair color brand, announced two major innovations designed for the modern woman: Nice’n Easy10 and Color Pro. 

Rooted in Clairol’s heritage of making professional-level results accessible, these new offerings were developed for time-conscious consumers who want healthy-looking color without the wait or a trip to the salon.

Nigel Stokes, General Manager NA, Wella Company, said,

“At Clairol, one of our top priorities is empowering women with easy, accessible at-home hair color. Time is the biggest hurdle we hear from consumers, so with Nice’n Easy10, we’ve built a system that fits conveniently into real-life routines. And, especially with the help of Color Pro, people can reclaim a little of their time—without compromising on the professional-quality results they expect from Clairol.”

Nice’n Easy10 continues Nice’n Easy’s legacy, now in a time-saving format built for modern routines—a breakthrough innovation that processes color in 10 minutes. 

Powered by Ammonium Carbonate Technology, the high-speed formula allows color to develop efficiently and evenly, ensuring every strand receives balanced, dimensional results from root to tip while minimizing exposure time to reduce potential damage.

Each kit includes the exclusive PerfectColor Comb, which glides through hair for speedier application.

 Nice’n Easy 10 delivers 100% gray coverage and salon-quality shine up to three-times faster than the original Nice’n Easy.

Launching alongside the color innovation is Color Pro, Clairol’s first-ever salon-inspired system

designed to help at-home colorists confidently achieve pro-level results. 

The three-part collection includes a Pro Primer to prep hair for optimal color penetration, a Pro Fixer to remove existing color, and a Pro Shiner (exclusive to Walmart) for a luminous, frizz-free finish. 

Together or used separately, each offering simplifies the coloring process with intuitive tools that address common challenges.

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